Citrus Cherry's flavor formula remained the same, and it was marketed under the name "Mountain Dew Game Fuel Horde Red" as it represented the Horde. This 2009 release didn't accompany a specific expansion or video game release, and instead simply served to promote World of Warcraft (which had been released five years earlier in 2004) itself. It got a rebranded design to coincide with the Online MMORPG, World of Warcraft. Both flavors were available for a limited 10 week run, with this release marking the first time that Game Fuel (Citrus Cherry) was released with a new companion flavor. Game Fuel (Citrus Cherry) returned two years later in summer 2009 alongside a companion flavor, Game Fuel (Wild Fruit). This 2007 release, in particular, was intended to coincide with a new Xbox 360 video game called " Halo 3." Since this is the first time that PepsiCo, the parent company, teamed up with a newly released video game, there weren't any "extra perks" relating to how you enter codes from the cap to get that "extra perk" in the game itself.įrom this point onwards, this Game Fuel Promotion would be more than just a one-off promotion PepsiCo did for video games.
It was also available in the Slurpee for about half of a year in some places. Game Fuel (Citrus Cherry) was first released in stores with Halo 3 branding from August 13th, 2007 to November 4th, 2007 for 12 weeks nationwide in the United States in various sizes such as 20-ounce bottles, 2-liter bottles, 12-packs, and a Green Label Art 16-ounce bottle. With information so limited, it is unknown who is the winners are to win the one million dollars.
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During the G4 TV interview, the same black and yellow Game Fuel logo were seen in the background. In a G4 interview, this 2006 promotion held a chance to win one million dollars at this event for gamers.
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In 2006, the same oil tanker trucks, again seen outside of the E3 event with the Game Fuel logo started to promote DirecTV's Championship Gaming Series website with same Xbox 360 branding. (2006) DirecTV's Championship Gaming Series While the promo was planning to take place in the following months, oil tanker trucks seen outside of the E3 event with the Game Fuel logo started to promote Every10Minute's website with Xbox 360 branding. History (2005) Every10Minutes Main article: Every10Minutesīefore the influence of Mountain Dew Game Fuel flavors, there was a time in 2005 when the Every10Minutes promotion took place. The Game Fuel promotion would usually include a gaming-themed promotion, such as codes for double XP or other gaming-related prize promotions. The promotion traditionally included a limited-time release of recurring flavor Citrus Cherry alongside a brand-new flavor. In 2007, it was rebranded as a drink lineup which promoted recently released video games. In 20, the Game Fuel branding was to promote Xbox 360 and gaming related events. 2.9 (2014) Call of Duty: Advanced Warfare.2.5 (2011) Call of Duty: Modern Warfare 3.2.2 (2006) DirecTV's Championship Gaming Series.The drinks effectively succeeded the original Game Fuel promotional flavors until their discontinuation in 2023, with the original Game Fuel promotion resuming that year. resealable can, and contained vitamins intended to increase gamer alertness and accuracy. Formerly known as Amp Game Fuel, these drinks came in a 16 oz. In 2019, a new lineup of flavors under the name Game Fuel released. It was rebranded in Fall 2007 when there were recurring releases of promotional Game Fuel branded flavors of Mountain Dew to coincide with new video game releases, earn prizes, and promotional material, which continued until 2017 before resuming in 2023.
The original Game Fuel promotion was at first a series partner with 2005's Every10Minutes and 2006's DirecTV's Championship Gaming Series with Xbox 360.
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